ICONS BE
Pick your shape. Shift your mood.
Each icon is a wearable reminder of a value you carry into the day and a mood you step into.
- Choose an icon
- Unlock the mood
- Wear it for the moment you need it.
PALM
Vitality & Sunny
BE Palm. Wear your sunny mood.
Story: Rooted, bright and full of life.
Value: Vitality I Mood: Sunny
The Palm grows strong in the Gulf’s golden sands. Even under blazing sun, it stays full of life, offering shade, fruit, and a place where people gather. Under its leaves, everyone feels welcome.
That’s why the Palm stands for vitality, warmth, and generosity.
You don’t wear the Palm to disappear. You choose it when you want to bring good energy into a room, when you’re there to support others, hold the group together, or remind yourself that your light can lift people up.
Wearing the Palm means you choose to:
- stay rooted when the day gets intense
- share your strength instead of hiding it
- glow from within, not just on the surface
The Palm doesn’t run from the heat. It rises above it, and gives more.
And when you wear it, you’re sending a message, to yourself and to others: I grow. I give. I glow.
Wear it when: you want to feel grounded, open & positive.
CAMEL
Endurance & Steady
BE Camel. Wear your steady mood.
Story: Built to go the distance. Strong through every journey.
Value: Endurance I Mood: Steady
The Camel is the desert’s hero. It walks for miles, carries heavy loads, and survives where many would stop. In the Gulf, it stands for endurance, patience, and wise survival, knowing when to move, when to rest, and how to last.
You don’t wear the Camel for short sprints. You choose it when you’re in a long journey, exams, projects, moves, big life changes, when the road feels heavy or slow, and you need to keep going even if you can’t see the finish line yet.
Wearing the Camel means you choose to:
- take steady steps over rush and drama
- protect your energy so you can go further
- breathe, reset, and take the next step when the day feels too much
The Camel doesn’t race. It doesn’t need to be the fastest to win.
It wins by lasting, one smart step after another.
And when you wear it, you’re sending a message, to yourself and to others:
I endure. I’m steady. I go the distance.
Wear it when: you need to keep going, stay steady, and not quit.
FALCON
Vision & Focused
BE Falcon. Wear your focused mood.
Story: See further. Stay sharp. Move with purpose.
Value: Vision I Mood: Focused
The Falcon sees what others miss. In the Gulf, it stands for vision, courage, and determination, fast, focused, calm, even when the wind shifts.
You don’t wear the Falcon by accident. You choose it on days you need to look beyond the moment: an exam, a match, a new challenge, a big decision.
Wearing the Falcon means you choose to:
- stay focused when things get loud
- keep your eyes on the long game
- lead your own way, not copy everyone else
Plans change. Doors close. You adjust. You rise again.
And when you wear the Falcon, you’re sending a signal, to yourself first:
I see more. I go further. I’m built to soar.
The Falcon is sharp, fast, and fearless, a Gulf icon of discipline and pride.
Wear it when: you want to feel brave, locked-in, and ready.
CACTUS
Resilience & Tough
BE Cactus. Wear your tough mood.
Story: Resilient in any condition. Strong from within.
Value: Resilience I Mood: Tough
The Cactus lives in the desert, hot, dry, unforgiving. It doesn’t give up. It stores life inside, then blooms when the time is right. In the Gulf, it stands for resilience, patience, and thriving against the odds.
You don’t wear the Cactus for easy days. You choose it when life feels intense, when you’re coming back after a setback, or when you’re on a long journey that demands inner strength.
Wearing the Cactus means you choose to:
- protect your energy from noise and drama
- keep going through hard days, one step at a time
- grow quietly, even when no one sees it yet
- bloom in your own time, not on someone else’s schedule
The Cactus doesn’t rush. It doesn’t need attention to prove it’s strong.
And when you wear it, you’re sending a message, first to yourself:
I survive. I grow. I bloom.
Wear it when: you’re under pressure and you want to stay solid.
DUNE
Adaptability & Flexible
BE Dune. Wear your flexible mood.
Value: Adaptability
Mood: Flexible
Story: Shaped by the wind. Always moving, always adapting.
The Dune dances with the wind. It shifts and changes shape, but it never disappears. In the Gulf, dunes are strong and soft at the same time: always moving, always real. The Dune stands for adaptability and flexible strength.
You don’t wear the Dune when everything is easy. You choose it when life changes fast, new school, new city, new people, when plans flip, or when you need to stay yourself while everything around you moves.
Wearing the Dune means you choose to:
- bend, not break
- learn fast and adjust instead of freezing
- stay grounded inside, even when the outside looks different
Like the dunes, you’re allowed to change your lines, your path, your shape, without losing who you are.
And when you wear it, you’re sending a message:
I flex. I flow. I stay grounded.
MOON
Intuition & Calm
BE Moon. Wear your calm mood.
Value: Intuition
Mood: Calm
Story: A quiet glow that guides you through the night.
The Moon watches silently over the desert. It doesn’t shout, it shines. Even in the darkest night, its glow shows the way. In the Gulf, the Moon stands for intuition, wisdom, calm, and deep inner strength.
You don’t wear the Moon for noise and chaos. You choose it when life feels crowded, when your mind is full but you need to hear your own voice, or when you’re making a choice only you can truly understand.
Wearing the Moon means you choose to:
- slow down instead of rushing with the crowd
- listen to your instincts, not the outside noise
- trust your inner light, even before others see the full picture
When things get blurry, you breathe, read the signs, and move at your own pace.
Like the Moon, you don’t need to be loud to be powerful, your presence is enough.
And when you wear it, you’re sending a message, quietly but clearly:
I feel. I know. I glow.
Wear it when: you want peace, reset energy, and clear thoughts.
FLAME
Passion & Bold
BE Flame. Wear your bold mood
Value: Passion
Mood: Bold
Story: Energy that moves you forward.
The Flame is pure fire. It shines in the darkest night and keeps glowing when everything else fades. In the Gulf, flame stands for spirit, energy, and the will to keep moving forward, keeping dreams alive and turning ideas into action.
You don’t wear the Flame for days when you want to stay small. You choose it when you feel strong passion, when you have a goal to push, or when you refuse to give up on what matters most.
Wearing the Flame means you choose to:
- stand out instead of hiding
- speak up when your voice is needed
- turn your fire into movement, not just feelings
If the path gets hard, you spark again. You adjust, you move, but you don’t let your flame die.
And when you wear it, you’re sending a clear message:
I feel it. I live it. I light the way.
Wear it when: you need motivation, confidence, and “let’s go” energy.
SABER
Discipline & Sharp
BE Saber. Wear your sharp mood
Value: Discipline
Value: Sharp
Story: Precision with attitude. Clean, strong and fearless.
The Saber isn’t just sharp, it’s legendary. In the Gulf, it stands for honor, courage, and protection. Strong yet graceful, every move is precise, every choice intentional. The Saber is controlled strength, power with dignity.
You don’t wear the Saber to start fights. You choose it when you need to stand your ground with calm, face a challenge and stay composed, or protect your time, your energy, your values.
Wearing the Saber means you choose to:
- stand tall instead of shrinking
- think clearly before you act
- move with purpose, not impulse
When the path gets tough, you breathe, refocus, and keep going, with respect for yourself and others.
Your strength isn’t loud. It’s steady.
And when you wear it, you’re sending a message:
I’m strong. I’m smart. I’m ready.
Wear it when: you want to feel strong boundaries and clean execution.
THE TOWER
Ambition & Rising
BE Tower. Wear your rising mood.
Value: Ambition
Mood: Rising
Story: Rise, step by step.
The Tower reaches into the sky, bold, bright, built to last. In Dubai, it stands tall and reminds us that greatness takes time. Every level is earned. Every shadow tells a story.
You don’t wear the Tower for quick wins. You choose it when you’re building something, a goal, a project, a new chapter, and you want to stay focused on steady progress.
Wearing the Tower means you choose to:
- commit to patient progress over shortcuts
- build your base before you chase the top
- keep rising, one step, one breath, one day at a time
When pressure grows, you pause, steady your feet, and take the next level.
And when you wear the Tower, you’re sending a message, to yourself first:
I build. I rise. I stand tall.
Wear it when: you’re building a big goal and need consistency
THE SAIL
Freedom & Purposeful
BE Sail. Wear your purposeful mood.
Value: Freedom
Value: Purposeful
Story: Move with purpose. Light, free and forward.
The Sail glides along Dubai’s coast, light, bold, free. It catches the wind and turns it into motion. In the Gulf, the sail stands for direction, flow, and trusting your journey.
You don’t wear the Sail to stand still. You choose it when you’re setting a direction, chasing a dream, making a change, or moving toward what feels right.
Wearing the Sail means you choose to:
- follow your direction, not the noise
- move with flow and grace, not force
- adjust your angle when life shifts, without losing balance
If the wind changes, you adapt, and keep going.
And when you wear the Sail, you’re sending a message:
I feel the wind. I choose my way. I chase the horizon.
Wear it when: you need clarity on your path, you’re starting something new, or you want to move forward with calm confidence.
BE RITUAL
Pick your icon like a daily ritual:
one shape = one mood = one value to carry.
Swap, stack, and gift your icons.