BE BY ZELAYA
Playful moods. Made to stack.
A Dubai-born collection of soft, memory-shape silicone bracelets, wearable Gulf icons designed for daily energy.
Pick your shape. Shift your mood.
WHAT IS BE ?
BE is designed for the new generation, and for anyone who wants more than just another accessory.
Playful, meaningful pieces that stand for something.
- Made from soft, durable silicone
- Shaped as a clean silhouette of a Gulf icon
- Built with a memory-shape effect, returning to its form
Wear it on the wrist, clip it to a bag, or keep it as a lucky charm, collected, stacked, swapped, and gifted.
You’re not buying a bracelet. You’re choosing what you want to carry into the day.
WHY BE ?
- Mood-first – choose how you want to feel
- Icon-led – Gulf symbols distilled into clean forms
- Stack-ready – wear one, or layer your favorites
WHAT BE BRINGS ?
- A simple way to express yourself
No need to explain, just choose the shape that matches your mood. - A small boost of confidence
A daily reminder: “I’m brave.” “I can adapt.” “I can stay calm.” - Shared codes in real life
People compare shapes, swap colors, build “teams” (Team Falcon, Team Cactus…), and gift icons to friends.
A screen-free way to create small communities and shared meaning.
WHY PEOPLE LOVE TO GIFT BE ?
BE is small, accessible, and full of intention.
An easy way to share values
“I’m giving you the Cactus because you stayed strong.”
“Take the Falcon for your big day, be brave and focused.”
A meaningful gift, effortless to give
Light, easy to wear or clip, yet loaded with story.
A positive link to the Gulf
Icons that help the new generation feel proud of where they live and grow.
PREMIUM BY DESIGN
Made with platinum-cured silicone for a soft feel & everyday comfort, designed for heat, UV, saltwater, and pool days.
Wear the icon. Shift your mood
HOW TO WEAR ?
Stack 2–3 icons for a stronger vibe, or wear one as a quiet everyday signature. Mix moods to match your day