BE by ZELAYA is a Dubai-designed collection of Gulf-inspired, memory-shape silicone bracelets, made as a lifestyle accessory you can wear, collect, and gift.
Designed for ages 6+, for anyone who connects with the icons and the moods they represent.
No, BE is a fashion accessory. Not suitable for children under 3 due to choking risk.
BE is designed to fit most wrists. Fit can vary depending on wrist size and the shape.
Silicone is comfortable, durable, and well suited to an outdoor lifestyle, especially in warm climates.
Yes for normal daily use. Like all materials, prolonged extreme exposure can age the product over time.
Yes. Rinse after saltwater or chlorine and dry.
Wipe with a soft cloth + water. Avoid harsh chemicals or solvents.
Under normal wear, it keeps its shape. Avoid excessive twisting, pulling, or sharp bending.
The bi-color editions feature hand-painted (or color-applied) highlights on raised details. With wear, especially friction, water, sand, or frequent handling, the color on the reliefs can gradually fade. For some users, noticeable fading can happen within about 1–2 weeks, depending on use. The bracelet remains fully wearable, and the underlying base color stays the same.
Limit friction (rubbing against hard surfaces), rinse after saltwater/chlorine, avoid harsh chemicals/solvents, and store it away from keys or abrasive items.
Classic shape bands went global as kids toy-first collectibles, fun and colorful, but usually focused on the shape alone, with a more childlike, “toy-grade” look and feel.
BE by ZELAYA takes the same format and elevates it into a real lifestyle accessory. Each piece is Dubai-designed around Gulf icons (Camel, Palm, Falcon, Moon, Burj…) and built as a curated icon system with meaning, moods, and storytelling, not random silhouettes. We also chose silicone intentionally: it’s durable, comfortable, and a natural fit for heat and outdoor lifestyle, supported by retail-ready packaging and a premium brand experience.
No. BE by ZELAYA is inspired by an existing shape-band design format that emerged in the early 2000s, often credited to Japanese designers. Like many fashion categories, the format is shared, our originality is in the Dubai-designed Gulf iconography, creative direction, and regional storytelling.
Yes, some colors and shapes are released as limited drops.
BE is currently sold as single bracelets, so everyone can choose the icon and mood that fits them best. In the future, we may release curated packs, always built around a consistent inspiration and shared values.
Available online via our official store. Selected retail partners may be added, check our website for updates.
For now, we ship within the UAE.
